I’m splitting my business in two parts and it’s a great feeling: one side publishing, one side marketing. Each with their own distinct focus and brand.
My big picture passion is embedded in the publishing side but the marketing is a necessary function of this. For the first time I feel like I don’t have to try and put on an act on my publishing blog — all that business marketing side of things can go into the marketing side.
Another things I’m starting to appreicate is the art of giving myself away. Once you get this concept, it’s enjoyable and feels like the only way to go. Then things start coming your way.
Instead of asking for cash (which there is much less of these days, and I’d say its value can actually devalue human relationships these days), the barter system is working well. People specialize in things and can trade that in for something they need.
I’m putting in the hours now — actually doing that gritty labor that most successful people talk about doing. The time for that is now and I’m glad because frankly I’m getting old.
This split makes a lot of sense — one side can actively go after monetization the other can go after building something truly great.
I guess what it is is that I feel like I’m my own person who understands the rules but knows how to make it my own — that’s the key to a successful marketer. Knowing who you are, being different and using that confidence to get other people excited about their own potential.
So much easier having gotten to this point…