I like writing this way the best. Mostly because it’s easier and quicker and way more natural than crafting copy.
It’s also highly personal. I let people into my head space by speaking in the first person to them. They make think I’m self-centered but I’m not. I won’t share ideas unless they have value to the reader.
Marketing is a different beast. Marketing is about talking in the second person to a prospective customer and telling them that you care about them and it’s all about them and…what can we do for you?
So let me be 1st when I write. Otherwise I won’t write as much. It’s a matter of survival, actually.