I struggle with finishing things as much as I enjoy starting things. This is no surprise, as many people have this problem.
But sometimes I think it’s something more. With my business writing, I start things based on great ideas but often can’t locate the voice and vocabulary to express them. Many works go unfinished.
The problem is I am not making the connection with greatness to business, and that really effects how I write. I find it hard to craft a message for a market because I haven’t yet discovered greatness in my professional life.
It’s mostly now about survival and making money and all the petty folly that goes with it. Nobody wants to hear about that or my pathetic sales pitch.
Then again, I am expected to not only exude greatness in my craft but also as an entrepreneur. In other words, I need to make money. Think Bill Gates, Steve Jobs, other mega-innovators. They revolutionized their world and became some of the richest and most respected men in the world.
Going forward, my business decisions/direction will be only be based on an across the board, ubiquitous presence of greatness. I will not bend or sell myself out to sell others out. Greatness is my emerging business philosophy.
Again this is another example of my struggle to connection nobility with profit. Why do they seem to be from opposite poles? Can you be great and profit at the same time?
Of course yes is the answer, they will tell you. People do it all the time. The trick is to be savvy enough with your business decisions without ever straying off the course. Offer something awesome.
So I’m onto something and because I’m pursuing greatness, it feels great to be doing it. My body knows it’s right. All I need to get in order is…