It’s hard not to take business competition personally but it’s best not to as well.
I recently ran into a person who seemingly took my idea and started something on her own very similar to it. I did not release my idea yet (or rather act on it), so by her doing this I’m now all over it and rather excited.
In this case her doing something I had intended to but lack the confidence to do so catalyzed my doing it. Make sense?
So now the trick is to mobilize an do everything better than her. Going head to head against others will appear friendly to clients but will in my idea will be fierce. There is no room for competition in such a small place.