Salesmanship bugs me. I don’t mind selling things to people. I don’t like having to convince them they need it when they really don’t. I’d rather create something they do need (or want) and then sell it to them without the shameless pitch.
With this in mind, I turn back to publishing. Not book publishing but niche micro magazine stuff. Hawaii travel guide. There has to be a way to bootstrap the following:
- Plan an editorial calendar (content/editorial strategy)
- Manage contributors — writers, photographers, video, editors
- Outsource an app developer to build the app
- Sell ad space: free ad space but pay when a commission/sale gets made
- Market the app, collect reader data to improve it
Remember: Nimble Content.