I’m evolving a model that uses publishing to create a (mostly) hands-off cash flow operation: ebooks that educate the very beginner on web marketing. The integrity of the model will depend on:
- Content: blog, ebooks, newsletter
- Design: clean, friendly, basic
- Marketing: SEO, Social Media (Twitter, Facebook, LinkedIn)
The rest of the site will offer: email list, blog posts and limited consulting for local businesses.
Ebooks. Let’s talk ebooks. Rough ideas for ebooks for this site:
- Web marketing super basics:
- Components of a website: design, content and code
- Understanding web marketing
- Inbound marketing: what it means
- Social Media: blog, TW/FB/LI
- SEO: keywords, structure, links
- Other: iPhone app
The key to success will be on how simple and understandable I can make this for the audience. Very simple, very basic stuff. For the ultra beginner.
Other stuff: discount on ebooks for kama’aina (coupon), taking only high-end clients (or rather set a minimum price), offer non-profit work, affiliate products: Appmakr, Bluehost, Thesis, Organic Themes (out of the box sloution.
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So enough of that for now. The heart of the matter is…keeping one’s head above water while in the thick of things.
This morning I woke up feeling heavy, lazy and gross — a product of overeating, oversleeping and overdrinking.
One thing I have to keep in mind is that everything needs to be monitored — can’t just exercise and then eat whatever.
Another thing missing is my ability to focus and write. I don’t just want to be a farmer, but also a hunter, too. So I become a hunter-farmer. Farmers are thoughtful, meticulous and systematic. Hunter needs little information to act. I’d like to be a meticulous planner but it can really pay to not hesitate at the right moment.
Anyway I hope to get back on track with my inner eagle, to move the junk out of the way inside so it can come out and start hunting. Hunter instinct; farmer is thought. Need both to succeed.